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Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.

Herr Foods Inc., Pennsylvania's cherished local snack maker, is thrilled to introduce their latest potato chip flavors, inviting everyone to buy, try, and vote to help crown the winner of the Flavored by Philly Contest.

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.

Two iconic West Virginia brands - Mister Bee Potato Chips and Tudor’s Biscuit World – have joined forces to offer a new Biscuit and Gravy flavored potato chip.

Boulder Canyon and Grillo's Pickles have teamed up to launch a limited-time Classic Dill Pickle Flavored Kettle Style Potato Chip. This collaboration offers a crunchy and flavorful snack, combining the all-natural freshness of Grillo's Pickles with Boulder Canyon's better-for-you potato chips.

Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere.

SNAC International congratulated the winners of SNAXPO23’s Flavor of the Year Awards: Elite Spice for their 'savory' DC Signature Mambo Sauce, and Chesapeake Spice for their "sweet" French Toast flavor.

Boulder Canyon, a line of better-for-you, kettle-style potato chips offered by Utz Brands Inc., has partnered with Austin-based hot sauce darling, Yellowbird Foods

Consumers across the world associate cheese flavors with indulgence, comfort and freshness, with significant variation in different regions, according to new research from Kerry, the world’s leading taste and nutrition company.

Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist

The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies.

The flavor masters at Pringles® are satisfying the nation's latest craving — spicy and sweet combinations — this time heating up its fan-favorite, Pringles® Ranch.

Snack company Hen of the Woods is pleased to announce a package redesign for their ever-popular line of kettle cooked potato chips. Enlisting the talent of long-time branding collaborators and fellow Cincinnatians Holotype, the new-look features an eye-catching updated logo

Utz Brands, Inc. is excited to announce two NEW exciting limited-time-only potato chips offerings! Kicking things off is an exciting partnership with Grillo's Pickles creating Classic Dill Pickle flavored potato chips!

MicroSalt Inc. announced that it's SaltMe! potato chips will be distributed to more than 1,400 Kroger grocery stores beginning mid-March. This milestone is a major move for MicroSalt on its mission to provide healthier, full-flavor potato chips

Lay's teams up with two flagship Frito-Lay favorites for lay's flavor swap, bringing fans the ultimate flavor mashup experience.

Available for a limited time, the Pringles Wavy Pineapple Habanero crisps deliver a tangy, smoky taste and the chance to win a sweet beach vacation.

Consumers Have 'Two Summers in One' Mentality as Memorial Day Approaches, Frito-Lay U.S. Snack Index Finds. Results flip: In 2020, more than 80 percent of Americans were staying home for Memorial Day; this year, 80 percent are gearing up to go out.