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Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com.  This innovative potato family features some of the ...

The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...

To celebrate McDonald's delicious French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the World Famous Fries by hosting the "You Want McDonald's Fries With That"Contest.

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television c...

Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.