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Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher
januari 15, 2021

Cheetos® Returns to the Super Bowl Stage with Campaign Starring Ashton Kutcher

Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award
april 22, 2020

Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award

Side Delights® recently announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side DelightsÒ Gourmet Petite fresh potato package.
Pringles set to launch 'Rick and Morty' potato chip flavour
december 17, 2019

Pringles set to launch 'Rick and Morty' potato chip flavour

American potato chip brand Pringles announced an upcoming Rick & Morty-themed flavour in partnership with Adult Swim and the Super Bowl.
Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign
maart 20, 2019

Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign

Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign
Pringles 'flavor-stacking' back at the Super Bowl with depressed Alexa ad
januari 31, 2019

Pringles 'flavor-stacking' back at the Super Bowl with depressed Alexa ad

Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon 'Flavor Stacking.' This year, the Pringles brand is returning to the Big Game, showcasing a new advertisement in their 'Flavor Stacking' campaign.
Harvest Delites Potato Brand Launches at PMA Fresh Summit
oktober 18, 2018

Harvest Delites Potato Brand Launches at PMA Fresh Summit

Alsum Farms & Produce Inc. will introduce their latest brand, Harvest Delites, at the PMA Fresh Summit on October 18 - 20, 2018 in Orlando.
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Rebranding Potatoes: Real Food. Real Performance
september 02, 2018

Rebranding Potatoes: Real Food. Real Performance

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits
A new crop of fingerlings means... Party Potatoes are back!
september 01, 2018

A new crop of fingerlings... Yes, Party Potatoes are back!

Old Oak Farms®, RPE’s core commodity brand, is bringing excitement to the fingerling potato for the third year in a row, with Party Potatoes®.
To ease the back to school transition, Frito-Lay introduces 'snackable notes'
augustus 23, 2018

To ease the back to school transition, Frito-Lay introduces 'snackable notes'

As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags
Idaho Potato Commission website redesigned
augustus 21, 2018

Idaho Potato Commission website redesigned

The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.
At the age of 72, Bill Skinner runs the Boston Marathon fueled by Potatoes
april 13, 2018

At Age 72, Bill Skinner runs the Boston Marathon - fueled by Potatoes

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.
PEI Potato Growers ask: 'What does it take to grow Quality Potatoes'
oktober 31, 2017

PEI Potato Growers ask: 'What does it take to grow Quality Potatoes'

The PEI Potato Industry is excited to release for the first time a thirty second commercial highlighting the industry.
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Idaho Potato Commission updates industry on its marketing plans
september 02, 2017

Idaho Potato Commission updates industry on its marketing plans

At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.
Lay's names 10 semifinalists in 'Do-Us-A-Flavor the Pitch'. Who will get to the next round?
juli 10, 2017

Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!
US Pro Baseball teams cash in on specifically designed and branded Wise Snacks
juli 04, 2017

US Pro Baseball teams cash in on specifically designed and branded Wise Snacks

Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves
Big Idaho Potato Truck wins PR award for putting the truck on a barge in New York City
april 18, 2017

Big Idaho Potato Truck wins PR award for putting the truck on a barge in New York City

The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.
The Big Idaho® Potato Truck is back on the road for its 6th national tour
maart 21, 2017

The Big Idaho® Potato Truck is back on the road for its 6th national tour

The Big Idaho® Potato Truck is back on America's highways promoting Idaho's most famous agricultural product, the Idaho® potato.
New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.
november 10, 2016

New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.

The Idaho Potato Commission is on a roll! Tomorrow they start airing the latest installment in their series of commercials starring the Big Idaho® Potato Truck, now in its sixth(!) year.

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