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The United States Potato Board (USPB) School Nutrition Program has officially launched to reach the 55.5 million strong, and growing, school students who are part of the “Salad Generation.”

United States Potato Board Chief Marketing Officer, John Toaspern, has issued the following statement regarding the recent news longtime USPB Retail Marketing Consultant, Don Ladhoff, has joined Black Gold Farms after the expiration of his contract with the USPB

From soup to strata and everything in between, creative cooking with your kids just got easier! The United States Potato Board (USPB) and The Kids Cook Monday just released 52 Mondays, a potato recipe cookbook for families.

The United States Potato Board (USPB) is pleased to announce Caitlin Mueller as Meeting Planner and Renee O’Brien as Assistant Marketing Manager, effective April 1, 2015.

New research from the United States Potato Board (USPB) reveals the complexity and range of price sensitivities within the potato category.

North Dakota, potato grower Carl Hoverson was elected Chairman of the United States Potato Board (USPB) at the organization's 2015 Annual Meeting in Colorado Springs, Colorado.

The United States Potato Board (USPB) is pleased to announce industry veteran Ryan J. Krabill has joined its staff in the newly-created position of Director of Research & Analysis.

Brendon and Sheldon Rockey of Rockey Farms in Center, Colorado, were named the recipients of the prestigious 2014 Environmental Stewardship Award presented at the National Potato Council’s 2015 Annual Meeting.

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.

The value of all U.S. potato exports reached $1,755,544,515 for the recently completed July 2013 – June 2014 marketing year. This is an expanded version of an earlier publication.

The United States Potato Board (USPB) is pleased to announce Kim Breshears has joined its staff as Marketing Programs Director in the Denver office. She started her new role August 18, 2014.

The United States Potato Board (USPB) is pleased to announce Amy Burdett has joined its staff as Marketing Operations Director in the Denver office.

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

The United States Potato Board (USPB) Members approved the restructuring of the domestic and international marketing departments to form one USPB marketing department.

Jackson's Honest Chips, a family-owned business making gluten-free potato chips with organic potatoes, organic coconut oil and sea salt has been named one of 20 semi-finalists in the Intuit Small Business Big Game competition.

The United States Potato Board (USPB) grower membership elected new leadership during its Annual Meeting held in Colorado Springs, CO, March 15-16. The following sections list the leadership for the coming year. The USPB Executive Committee, front...

The Colorado Potato Administrative Committee (CPAC) is marketing Colorado Potatoes in Denver with banner ads on KOA 850 AM

Every year in January, the United States Potato Board (USPB) commissions a national online survey of 1,000+ US female primary food shoppers to track current potato attitudes and use in US households, and especially among our media target market.