Aardappelen thuis

Following the success of the promotion campaign Potatoes, prepare to be surprised – Europe’s favourite since 1536 that was launched in 2020 and finished at the end of last year

Una envasadora de patatas belga propone platos preparados veganos. La cosecha de las patatas belgas presenta una serie de desafíos en términos de calidad, de acuerdo con Geoffrey Delbaere, gerente de ventas de Warnez Potatoes.

The three-year campaign, co-financed by the European Commission under the EU Promotion policy, will run until the end of 2022 and is now live online under the hashtag #potatosurprises.

CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.

Belgian Potato Supplier Pomuni offers purple potatoes for years, but they are still unfamiliar to many. Pomuni brings purple potatoes in two flavours: Bergerac and Vitelotte.

Pomuni, market leader in the Belgian table potatoes market, will this summer introduce the first potato brand in Belgium: Princesse Amadine

Het aardappelverbruik blijft stabiel in België, dat meldt het marktonderzoekbureau GfK Panelservices Benelux, dat het thuisverbruik van aardappelen volgt bij 4.000 Belgische gezinnen in opdracht van VLAM.