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The J.R. Simplot Co. expects USDA approval for its genetically modified Innate potatoes within the next two months. Simplot Plant Sciences Director of Commercialization Kerwin Bradley outlined the strategy for marketing the potatoes at the Potato Association of America meeting in Spokane.

The World Food Championships announced today that the United States Potato Board (USPB) has officially signed on as a partner for the 2014 competition, which will be held in Downtown Las Vegas, November 12-18.

New sales figures from the United States indicate that when it comes to bagged fresh potatoes, smaller package sizes are starting to sell big.

Today’s consumers desire to understand the health and nutritional benefits of the produce they buy. That’s why the Produce Traceability Initiative (PTI), an industry-wide effort aimed at creating a quick and efficient traceability process by electronically tracking produce from the farm fields to supermarket shelves, is vital.

In response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association (PMA) unveiled its redesigned website http://www.pma.com on Tuesday, May 27.

'Nacho Usual Breakfast' is the creative and catchy title of the Grand Prize winning recipe in the US Potato Board's Guilt-Free Potato Goodness consumer recipe contest, selected by 'Hungry Girl' Lisa Lillien.

Black Gold Farms has recently kicked off their 2014 summer red potato harvest with their extremely popular locally grown programs. The programs correspond with Black Gold Farms harvesting schedule.

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

Did You Know Wisconsin’s specialty crop production and processing account for more than $6 billion in economic activity? $6.4 billion, to be exact, and almost 35,000 jobs across the state!

The Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart!

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.

There are two likely scenarios facing U.S. potato growers in the 2014-15 season, and neither of them is sunny, according to Jerry Wright, president and chief executive officer of the United Potato Growers of America, Salt Lake City.

Kathleen Triou - former VP of Domestic Marketing for the U.S. Potato Board - has accepted an offer to lead Fresh Solutions Network (FSN).

On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

The United States Potato Board (USPB) Members approved the restructuring of the domestic and international marketing departments to form one USPB marketing department.

While the russet potato has been a fixture on kitchen tables across America for as long as . . . well, we've had kitchen tables . . . a new variety of russet is waking up taste buds just in time for the holidays with a smoother, moister and richer taste.