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McDonald's is to launch its first TV campaign aimed at reassuring parents that only high-quality beef, chicken and potatoes are used in its Happy Meals. The £5m campaign marks the first time McDonald's, a company used to being vilified for its product...

PepsiCo UK has drafted in Mars strategy chief Ian Ellington as vice president of marketing for its Walkers business. He joins from Mars UK, where he has worked for the past 17 years. The move marks a departure in Pepsico’s strategy of promoting from ...

Tuesdaymorning the Wild River Foods french fry processing plant in Grandview, Washington burnt to the ground in what is described as a total loss.    Wild River Foods went up in flames when a short in an electrical panel sparked a fire that quickly co...

Royal Potatoes is a French fry manufacturer headquartered in Sofia, Bulgaria, with a modern, efficient production unit in Belchin. The french Fry market in Bulgaria is a developing market with much competition for the growing volumes. Royal Potatoes i...

View the RankingTop 400 Segment RankingsThe motto for the popular television show “Survivor” is “Outwit, Outplay, Outlast,” and chain-restaurant operators could be excused if they often feel that they are fighting for their survival. It’s a jun...

The Pulaski Frito-Lay plant has announced the addition of a new line that produces the new TrueNorth™ nut snack products. Frito-Lay representatives made a presentation of the new product to the Giles County Economic Development Commission last week. Ac...

For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business. Walmart’s U.S. locations will update store logos as part of an ongoing evolution of its overall brand - customers have already seen this in re...

A growing number of health officials fear that investigators made a terrible mistake in blaming tomatoes for the sickening of more than 800 Americans, and they increasingly suspect jalapeno peppers, cilantro or some other food commonly found in Mexican...

Only a true health and wellness vision can enable global snack players to tap into the booming market for obesity solutions, claim experts. A new report from Credit Suisse projects the market for obesity fighting consumer staples could hit a massive $1...

Key Technology, Inc. (Nasdaq: KTEC) today announced that it was added to the Russell 2000® Index when the Russell Investment Group reconstituted its family of U.S. indexes, according to the final list of additions posted by the Russell Group on June 27...

Burger King Corp. (NYSE:BKC) announced today the launch of a new nutritionally balanced BURGER KING® Kids Meal, featuring BK™ Fresh Apple Fries and a family favorite, KRAFT® Macaroni &Cheese. The new meal highlights Burger King Corp.’s commitment t...

Kettle Chips, the number one hand-cooked crisp brand, is launching a new variety - Red Thai Curry - in time for the key summer sales period.The new seasoning is a deliciously simple take on the popular south-east Asian dish, embracing a variety of spic...