WPC Webinar: The Ecosystem Elements of Potato Sustainability by John Mesko

The World Potato Congress (WPC) has announced an upcoming webinar titled "The Ecosystem Elements of Potato Sustainability," scheduled for Wednesday, April 16, 2025, at 4:00 PM EST. The session will feature John Mesko, CEO of the Potato Sustainability Alliance (PSA), as the presenter.

Presentation Description:

Metrics alone are insufficient to tell a coherent, meaningful sustainability story for potatoes. PSA is delivering a comprehensive sustainability program which meets farmers where they are and tells a full story of how they are sustainable.

John Mesko, CEO of the Potato Sustainability Alliance (PSA), will lead an insightful webinar on April 16, 2025, exploring the ecosystem elements of potato sustainability. Learn how farmers are shaping a greener, more sustainable future for the industry!

Rooted in an understanding of food and farming, John Mesko has been advancing agricultural sustainability for over 25 years, working with supply chain partners to help farmers learn about, evaluate, and choose farming practices which make sense for their bottom line. 

As the President and CEO of the Potato Sustainability Alliance, John and his team are collecting and reporting data and information which help to tell the unique story of potato sustainability. He speaks regularly about agricultural sustainability and is the host of the Resource Positive Agriculture podcast.