Unique Snacks Redefines Pretzels with Puffzels Launch

Unique Snacks, a sixth-generation family snack business, is well-known for its variety of Original Splits Pretzels, Pretzel Shells, Sourdough Craft Beer Pretzel Rings and award-winning pretzel dips.

Now the business is expanding its offering into other snack categories through the introduction of an entirely new snack option – Puffzels, a gluten-free, Vegan, non-fried, non-GMO Project Verified puffed snack that provides Big Puff Flavor, Fun Pretzel Crunch^TM.

Made from all clean ingredients, including corn and whole oats, Puffzels are the first of several snack innovations being created at Unique Snacks as it looks to provide a wider variety of snack products.

Ahold Delhaize and Safeway Mid-Atlantic are the first to offer Puffzels beginning in February in time for Super Bowl LVII. Additional retail partners are introducing multiple SKUs of Puffzels with their 2023 spring snack resets in March and April.

Justin Spannuth, Chief Operating Officer and a member of the sixth generation managing of Unique Snacks:
 

"Living up to the Unique Snacks brand name is a fun challenge, and we wanted to create a new snack unlike anything on the market. Puffed products are experiencing high consumer demand, and Puffzels will help our retail partners expand puffed snacking options for their customers."

Sticking with the company’s roots, Puffzels feature a traditional pretzel shape with big puff flavor and fun pretzel crunch.

They are available in four mouth-watering varieties, including an Aged Cheddar, Honey Mustard, Wild Buffalo and Homestyle—featuring a butter and garlic flavor. Puffzels will be available at retailers nationwide in 4.8 oz. bags with a suggested retail price of USD 4.79.

Justin Spannuth:
 

"The Unique Snacks brand and high-quality colorful packaging lead to strong trial purchases and high repeat customers."

"The puffed snack market is growing rapidly, and our key retail partners are always excited to introduce our new product offerings because the brand has a strong following that converts into sales."

"Category managers are always excited to offer customers something new, especially from a brand that performs very well in their stores."