MountainKing increases fresh potato sales significantly with the use of high-graphic display bins
MountainKing increases fresh potato sales significantly with the use of high-graphic display bins
Just as quick-service restaurants use enticing menu board images to drive sales of combo meals, double-meat burgers, jumbo-sized slushies and other selections, retail grocers are relying on the same concept to capture the attention of shoppers seeking a suitable side dish for their next prepared, at-home meal.
Andreas Trettin, marketing director for MountainKing:
"If we suggestively sell a product in its end use, it just makes sense that shoppers are more likely to follow through with purchasing that item as part of their overall meal preparation."MountainKing is a Texas-based grower and packer, which recently studied the impact of meal solution-focused retail display sleeves on fresh potato sales. According to the company’s research, represented by a combination of customer feedback and industry reports, fresh potato sales increase 21 percent with the use of high-graphic display sleeves depicting a particular meal.
Andreas Trettin:
"The sleeves are especially impactful at a secondary display by the meat counter or in the seafood department."MountainKing’s display sleeves present images of various meal possibilities with the company’s different potato varieties, Trettin explains. He adds the meal solution tools are designed to capture the attention of today’s shopper looking for ingredients for a particular meal.
MountainKing display sleeve for its popular Steakhouse Roasters
Andreas Trettin:
"Frankly, we weren’t surprised with the sales increase figures. We’ve received positive feedback from our retail partners for quite some time. They’re very pleased with the results."
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