McCain Foods introduces 'lighter' Home Chips version in the United Kingdom

Leading frozen potato brand McCain is set to launch Lighter Home Chips, a brand-new version of UK’s favourite chips for the past 20 years, McCain Home Chips.

Following the recent launch of the new Home Chips recipe, McCain’s Lighter Home Chips are the first of their kind for the brand.

A lighter alternative, they offer consumers everything they love about traditional home chips, fluffy, tasty and crispy chips, but with 30% less fat.

Mark Hodge, marketing director at McCain UK:

“This is a completely new product for us and the result of three years of development – and we’re delighted with the end result.”

“We know that ‘lighter’ foods are becoming increasingly popular, so it’s great that we can now offer consumers Lighter Home Chips – perfect for anyone looking for a lighter alternative without compromising on taste.”

Lighter Home Chips will be rolled out nationally in store this month and will be supported with a fully integrated media plan including TV, out of home advertising, in-store marketing and promotions.