Agrarfrost presents Crunchy Riffled Frites and 3D Potato Minions at Anuga 2019

German potato company Agrarfrost will be presenting itself in Cologne from October 5 to 9, 2019 at the world's largest trade fair for food and beverages with a world first – matching the Anuga's motto "Taste the Future".

With the Crunchy Riffled Frites developed by Agrarfrost – a cross-over of potato deep-frozen speciality and a chips snack – the family-owned company is opening up a completely new product segment for the food retail trade.

Manfred Wulf, Managing Director at Agrarfrost:

“Following the product success of our Minions 3D potato figures, we are delighted to present our world innovation Crunchy Riffled Frites to an international trade audience.”

“We will present tasteful product innovations for the food retail trade, for bulk consumers and for the out-of-home market that correspond to the discerning consumers’ behaviour.”

Anuga visitors can find the new, modernized Agrarfrost stand in Hall 04.1, Stand B 029 / C 028.

New potato treat for the young target group

Agrarfrost presents innovative product concepts for different target groups at Anuga. With a special focus on young user groups, the potato deep-frozen specialist will be presenting Crunchy Riffled Frites for completely new enjoyable taste experiences.

With this world first, consumers can for the first time individually create their warm potato snack with an extra-thin cut and fine wave structure in the classic chip style at home – in the desired crispness.

The unique combination of warm potato speciality and the Smoked Pepper coating, which is popular with consumers, makes Crunchy Riffled Frites absolutely unique.

The second Agrarfrost product highlight at Anuga 2019 is the Minions potato figures in an exceptional 3D look. Successfully launched in food retail, the cult figurines are also intended to ensure sales success on international markets.

Agrarfrost Tater Bites, to generate the extra sales in gastronomy

Furthermore, Germany's largest producer of sustainably produced potato deep-frozen specialities will for the first time present a popular classic from the USA, the so-called Tater Bites – in Agrarfrost quality as a further product highlight for the entire foodservice market at the trade fair.

The popular American classics are cylindrically shaped cubes made from a Rösti mass with a diameter of about two centimeters and a length of three centimeters. The new Agrarfrost product is convincing in taste, with excellent portionability and quick preparation in the deep fryer.

Manfred Wulf is convinced:

“With our Tater Bites, our major customers will be able to offer their consumers a completely new, exciting taste experience.”

“This expansion of the product segment offers gastronomy additional sales potential, as we are now presenting customers with a new must-have.”

Trade visitors can also find out about the wide range of classic potato chips from Agrarfrost for private labels at the trade fair stand, including new cut variants (such as smooth cut or wave cut in variable width and depth) and spices ranging from sweet sour, paprika, salty or barbecue to extra spicy.

Like all Agrarfrost products, the product innovations presented at Anuga 2019 are made from first-class quality potatoes that come exclusively from sustainable and controlled German contract cultivation.

With the Clean Label concept, Agrarfrost also completely dispenses with the use of artificial flavour enhancers, colourings and flavour additives.