Tasteful Selections #rescuedmoments highlight: Italian style Potato Salad

RPE, Inc.’s bite-sized potato brand, Tasteful Selections™, is continuing its efforts to inspire consumers to rescue moments and spend more quality time with family by creating delicious time-saving recipes and useful cooking tips. Now through September, RPE will once again activate the Tasteful Selections promotion in stores and online to create more #RescuedMoments.

The campaign focuses on promoting Tasteful Selections’ unique attributes including quick cook times, fantastic flavors, and consistent quality in every bag. At point of sale, retailers will display Tasteful Selections bins with #RescuedMoments recipe tear pads. Retail stores in select markets will feature taste ambassadors engaging with shoppers through product information, coupons, recipe cards and more.

Online, Tasteful Selections will feature 12 upcoming recipe, tip and kitchen hack videos hosted on TastefulSelections.com/RescuedMoments. The page is a resource for inspiration and weekly meal planning calendars will incorporate unique content from food bloggers. The blog partners will further promote #RescuedMoments on their blog and social media.
 

Tasteful Selections tops off the campaign with a sweepstakes and several giveaways on social media. The grand prize winner of the #RescuedMoments Sweepstakes will win a gift card for a kitchen makeover. Two additional winners will receive kitchen cookware to help rescue moments. Consumers can engage with the blog partners and Tasteful Selections social media pages for chances to win #RescuedMoments prizes.

The campaign will reach consumers across the United States through online and mobile advertisements.