No 'swaps' in Lay's Potato Chips 'Flavor Swap' Campaign: Americans want to keep their flavors!

For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go... by putting their taste buds to the test! After receiving millions of consumer votes, Lay's fans emphatically told us they love the tried and true flavors of Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper.

Jeannie Cho, vice president of marketing, Frito-Lay North America:
 

"We heard our fans loud and clear and we are keeping the classic flavors around for them to enjoy."

"From 'Do Us A Flavor' to 'Flavor Swap,' we have a history of engaging with our fans and providing new flavor choices. We will always continue to push flavor boundaries and keep asking our consumers for input."

In a fierce flavor match up, four all-new Lay's flavors designed to reflect America's changing flavor palette – Lay's Fiery Roasted Habanero, Lay's Smoked Gouda & Chive, Lay's Korean Barbecue, and Lay's Kettle Cooked Olive Oil & Herbs – competed against four American classics – Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper – for a coveted spot in the Lay's potato chip line-up.
 

Announcing the #FlavorSwap winners! Enjoy the winning flavors & stock up on the runners-up while you can!https://t.co/nhNq8HG7Ix

— LAY'S (@LAYS) April 25, 2016

Lay's "Flavor Swap" campaign asked Americans to unleash the power of their palates and allow their voices – and their taste buds – to be heard. From February 21 through March 8, 2016, consumers were invited to visit FlavorSwap.com to vote for their favorite flavor in each of the four "Flavor Swap" match-ups.