Boulder Canyon® Introduces Guilt-Free Popcorn Featuring 70% Less Fat, 25% Fewer Calories Than Leading Brands

Resolutions to eat healthier remain intact at this time of year, and fans of salty snacks have a new reason to celebrate with the introduction of Boulder Canyon Authentic Foods' new Real Thin™ Pop. Featuring premium oils, including olive, avocado and coconut, and seasonings that are applied with a revolutionary new method (compared to traditional tumble mixing) results in a full-flavor snack experience that has remarkably fewer calories and fat than the leading popcorn brands.

Boulder Canyon Real Thin Pop stands apart from the numerous guilt-free salty snacks on the market today not only because of its rare combination of full-flavored taste and low-calorie impact, but the fact that this has been achieved using only real food ingredients and a minimally-processed approach to manufacturing.

Available in three varieties, including Olive Oil/White Cheddar, Avocado Oil/Sea Salt and Coconut Oil/Sea Salt, Real Thin Pop arrives at leading grocery stores and supermarkets nationwide this month with a suggested retail price of $3.99 per 4.15-ounce bag. Each package contains four servings.

Real Thin Pop features:

• No artificial colors, flavors or preservatives
• Made with premium, better-for-you avocado, coconut and olive oils
• 70% less fat, 25% fewer calories than the leading ready-to-eat popcorn brand
• FOUR cups per 110 calorie serving
• Kernels are air popped and oil is used sparingly due to Boulder's proprietary technique
• Certified Gluten-free and Circle K™ Kosher
• Zero trans fats and NO cholesterol
• Considered a "good" source of fiber according to U.S. Food & Drug Administration labeling standards

Steve Sklar, senior vice president and general manager for Boulder Canyon Authentic Foods:

"We've had tremendous success with our avocado, coconut and olive oils in our traditional kettle-cooked potato chip products, and we felt the time was right to apply those learnings to popcorn."

"The oils impart a uniquely satisfying flavor that is full-flavored and indulgent, but the nutrition panel will tell you otherwise. It's a remarkable snacking experience that we believe elevates the entire popcorn category, and we owe much of that to our unique process that provides a full taste experience without all of the calories that are typically associated."

This new product launch represents a further diversification of the Boulder Canyon brand into non-potato chip categories, a response to growing consumer interest in better-for-you snacks under the Boulder Canyon name.

Real Thin Pop will appeal to a booming number of ready-to-eat popcorn fans in the U.S., sales of which surged to over $850 million last year.