Finalists Do-us-a-flavour Canada announced

After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest:
 

• Bacon Poutine on Lay's Original by Guillaume Lorrain from Trois-Rivières, Quebec
• Cinnamon Bun on Lay's Original by Gloria Melanson from London, Ontario
• Jalapeño Mac N' Cheese on Lay's Wavy by Randall Litman from Calgary, Alberta
• Tzatziki on Lay's Kettle Cooked by Denise Vella from Cambridge, Ontario

It's now up to Canada to decide the winning flavour by trying all four and voting for the yummiest from August 12 until October 15. Canadians can vote once per day on each of the following platforms:
 

• Lays.ca/Flavour
• Tweet using vote and one of the flavour finalist hashtags (i.e. #VoteFlavourName)
• Instagram using vote and one of the flavour finalist hashtags (i.e. #VoteFlavourName)
• Text VOTE to 101010

Voting hashtags are: #VoteBaconPoutine, #VoteCinnamonBun, #VoteJalapenoMacNCheese and #VoteTzatziki.

In February, the Lay's Do Us a Flavour contest challenged Canadians to submit their ideas for the next great potato chip flavour for a chance to win $50,000 plus one per cent of their flavour's future sales once the voting period ends. In less than two months, the contest received an overwhelming response almost doubling the number of submissions received in 2013, its inaugural year. The volume of Do Us a Flavour ideas reflects Canadians' passion for Lay's, the country's favourite potato chip brand.

"We were blown away by the tremendous creativity and passion that Canadians brought to this year's contest. There were over a million amazing ideas submitted, so selecting our four Do Us a Flavour finalists was not an easy task!" says Susan Irving, Director of Marketing, PepsiCo Food Canada. "The challenge ahead for these flavours is to win the votes of chip aficionados across the country and become the next addition to our flavour lineup. We can't wait to see what Canadians decide."

All four finalist flavours will be available in stores across the country at the beginning of August for a limited time. After October 15, votes will be tallied and the next great Lay's potato chip flavour will be announced and launched into market in late November.

As part of this year's contest, television personality James Cunningham teams up with the Lay's Do Us a Flavour contest to inspire Canadians to vote for the yummiest flavour. A food explorer, James is passionate about discovering great flavours through his intrepid culinary adventures and food truck finds.

"The creative mix of finalist flavours is a great reflection of this country's passion for culinary creativity," says James Cunningham, host of Eat St. "As the voting period kicks off, I encourage all Canadians to celebrate this creativity by trying all four and voting for the yummiest flavour."

The inspiration behind the four flavours
 The Lay's Do Us a Flavour contest has been held in numerous countries around the world and has generated an incredible response with millions of flavour submissions. Last year, the Canadian contest received more than 600,000 flavour ideas from fans across the country.

From the UK to India, Australia to South Africa and most recently the US, the Do Us a Flavour campaign has resulted in a wide spectrum of chip flavour ideas created by consumers including Caesar Salad (Australia), Chili & Chocolate (UK), Mastana Mango (India), Walkie Talkie Chicken (South Africa) and Cheesy Garlic Bread (US).