Leading specialty food manufacturer, Inventure Foods (NASDAQ: SNAK), has entered into a licensing agreement with Vidalia Brands® Inc., the Georgia brand synonymous with great-tasting sweet onions, to develop a new line of prepackaged snacks for vending, grocery and convenience store distribution.
This license agreement expands Inventure Foods' portfolio of nationally recognized brands that currently includes Jamba®, T.G.I. Friday's® and Nathan 's Famous®.
"We have a successful track record of taking consumer brands into the prepackaged, ready-to-eat space,"said Steve Sklar, senior vice president of marketing for Inventure Foods.
New Vidalia(R) Sweet Onion Petals(TM) snacks from Inventure Foods feature real Vidalia(R) Onions in a crunchy better-for-you baked snack.
The first product introduced will be Vidalia® Sweet Onion Petals™, a baked snack made with real Vidalia® sweet onion puree that is extruded in the form of an onion stick. It features zero trans fats and just 130 calories per serving.
Vidalia® Sweet Onion Petals will be available in 2.25 ounce and 3.5 ounce bags with a suggested retail price of $1.99 and $2.49, respectively. The product is available for wholesale pre-orders now. Consumers can expect to see Vidalia® Sweet Onion Petals in stores and in vending machines in the first quarter of 2013.
"We're excited to bring this product to market with the help of Inventure Foods,"said Sandra Bland, president of Vidalia Brands. "We look forward to introducing the great taste of Vidalia® sweet onions to snack food fans across the nation."
