Interesting new fast food packaging design

Interesting new fast food packaging design

Togo burger packaging design

november 03, 2013

One frosty night last February, designer Seul Bi Kim was walking home from McDonald’s with one hand frozen from holding her oversized soda and the and the other clutching a burger and fries that were getting soggier by the second. 

At home, most customers would have made do with the mushy meal that resulted, but Kim, a graduate student at the Rhode Island School of Design, decided to put her skills to work on behalf of high-calorie connoisseurs the world over. 

Two weeks later she had developed the “Togo Package,” a fast food concept that serves up a perfect pairing of origami and obesity. 

Togo transforms a single sheet of paperboard into a hyper-efficient purse for your meal. The base element is card stock carrier that has a large circular cutout in the center to hold a drink and a smaller one offset to store a straw. 

On the left is what can best be described as a burger holster, and the opposite side features a v-shaped cut that acts a hook and mates with french fry packaging to keep it in place. 

The two sides fold up and a cleverly engineered closure mechanism creates a convenient handle.
 

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