Roast Chicken flavoured Pringles launched in the United Kingdom

Pringles is set to give convenience retailers a chirpy start to the New Year by launching its first Chicken variant in the channel.

This new flavour is designed to help them capitalise on the strong demand for chicken crisps amongst shoppers. Chicken is the sixth most popular crisp flavour in the UK and is worth an estimated £14m to the convenience channel.

Pringles will launch the new flavour in a 6 pack case size, a move which means lower investment in stock for space and cash conscious retailers.

Pringles, which is owned by Kellogg’s, is also investing in a new multimedia campaign to support the launch including TV and some exciting new digital activity.

The new Pringles Chicken flavour will be available in all convenience stores from 1st January 2013, with a RRP of £2.49 for 190g.