McDonald's 'Dollar Menu' sparks November sales rebound

McDonald's for news

McDonald's 'Dollar Menu' sparks November sales rebound

december 11, 2012
McDonald's took Wall Street by surprise Monday morning, with a November same-store sales report that beat expectations and showed particular strength in the U.S. business.

The news follows a weak performance in October that had some investors speculating about the future of the world's largest restaurant company.

The Oak Brook-based burger giant reported U.S. same-store sales up 2.5 percent on the strength of its breakfast business, value offerings, beverages and limited-time offers like the cheddar bacon onion sandwich. In Europe, same-store sales grew 1.4 percent, and 0.6 percent in the chain's Asia/Pacific, Middle East and Africa division.

Overall, same-store sales increased 2.4 percent, beating various expectations for a roughly flat performance.

McDonald's has taken a tough stance on slipping U.S. sales as revived rivals like Wendy's and Burger King crank out new premium and value products. Days after releasing a report that showed October's rare drop in monthly same-store sales, McDonald's said its U.S. president, Jan Fields, had resigned and would be replaced by Jeff Stratton, who had been the company's global restaurant officer.

"We are strengthening our focus on the global priorities that are most impactful to our customers — optimizing our menu, modernizing the customer experience and broadening accessibility to our brand to move our business forward,"McDonald's CEO Don Thompson said in a statement.
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content
J&J green paper, a Miami-Dade company, announces the implementation of its game-changing sustainable packaging initiative Janus® in partnership with arcos dorados, the largest MCDonald's independent franchisee in the world
juni 27, 2024

J&J Green Paper implements its sustainable packaging initiative Janus® with largest independent McDonalds franchisee in the world

J&J Green Paper has announced that its revolutionary JANUS® barrier technology is being used by Arcos Dorados Holdings, Inc., the world’s largest independent McDonald’s franchisee and a local packaging supplier in Argentina.
España: se celebró la sexta edición del Papatour en Canarias
juni 25, 2024

España: se celebró la sexta edición del Papatour en Canarias

La sexta edición del evento que reúne a productores y asociados al sector celebró con éxito su sexta edición.
The UN says 40% of the world's land is already unable to sustain crops
juni 22, 2024

UN food chief on soil degradation: Poorest areas have zero harvests left

Droughts and flooding have become so common in some of the poorest places on Earth that the land can no longer sustain crops, the director of the World Food Programme’s global office has said.
Sponsored Content