Kellogg adquiere las papitas Pringles

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Kellogg adquiere las papitas Pringles

februari 16, 2012
Bron
El Nuevo Día
Michigan - Kellogg Company anunció ayer un acuerdo para adquirir la marca Pringles, de Procter &Gamble (P&G), por $2,695 millones.

Pringles es denominada la marca número uno a nivel mundial en papas crujientes dentro del segmento de meriendas salada. Por lo que la transacción representa una movida acertada de Kellogg, en línea con su meta de construir un negocio global de meriendas a la par con su reconocido dominio en el segmento de los cereales.

“Estamos emocionados de anunciar esta adquisición estratégica”, comentó John Bryant, presidente y principal ejecutivo de Kellogg Company. “Pringles tiene un extenso alcance global que posiciona a Kellogg como la segunda compañía en la categoría de meriendas saladas, lo que nos apoya a lograr nuestro objetivo de convertirnos en una compañía global de cereales y meriendas”.

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  • Procter and gamble

    Procter and Gamble is a multinational manufacturer of product ranges including personal care, household cleaning, laundry detergents and others. For many years it was the manufacturer and marketer of the stackable potato chips brand Pringles, which was subsequently sold to the Kellogg Company.

  • Kellogg Company

    The Kellogg Company is a manufacturer of ready-to-eat cereal and convenience food products. The Kellogg Company acquired the Pringles business from P&G in 2012.

  • Diamond Foods, Inc.

    Headquartered in Stockton, California, Diamond Foods is the premier processor and marketer of culinary, inshell snack and ingredient nuts, with distribution in over 80% of U.S. supermarkets.

  • Pringles

    Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

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