There's some dispute about where and when it all started, but Christos Kamenides, genial professor of agricultural marketing at the University of Thessaloniki, is pretty confident he and his students have made sure it's not about to stop any time soon.
What's sure is that the so-called potato movement, through which thousands of tonnes of potatoes and other agricultural produce – including, hopefully, next month, Easter lamb – are being sold directly to consumers by their producers, is taking off across Greece.
