National Chip Week returns for its 20th annual celebration in 2011. Taking place from 21 to 27 February, the popular calendar event will once again support consumption and sales of chips – and potatoes.
Since it started the Week has grown beyond all expectations. It now generates a staggering amount of press coverage annually – equivalent to £3.75 million advertising spend – and has a positive impact across the chip shop, foodservice and retail sectors alike.
National Chip Week 2011 looks set to be no different, with an array of activity planned to maximise awareness.
There are, of course, many ways for industry to support the Week, starting off by publicising the dates to your customers. Chip recipes to suit all audiences, facts and nutritional information are also available from www.lovechips.co.uk, which can be used alongside the National Chip Week artwork in marketing literature. Of course, your own promotional activity can also tie in with the National Chip Week consumer campaign.
National Chip Week
