Idaho Potato Commission set to launch ambitious promotion

Possibly the largest potato promotion in history is set to begin Dec. 17, during the Famous Idaho Potato Bowl college football game at Boise State University stadium.

The promotion will celebrate the inaugural year for the Idaho potato industry’s sponsorship of the bowl game and the 75th anniversary of the Idaho Potato Commission.

A giant russet, too large for a standard semi flatbed trailer, is scheduled to be unveiled at the game in Boise State’s Bronco Stadium. From there the big baker will begin a nationwide tour that will take it to Washington, D.C., and back to Idaho during 2012.