Yorkshire Crisps mixes potato chips with casino chips

The Yorkshire Crisp Company has teamed up with Gentings Casinos for a novel way of promoting two of Gentings Electric Circus Casinos.

Special promotional bags of Electric Circus ‘Chips’ are being handed out in the street to prospective customers to encourage them to visit the Electric Circus Casinos at either their Reading or Portsmouth sites.

But the special bags don’t just contain the deliciously moreish and lightly sea-salted gourmet Yorkshire Crisps – they also contain a casino chip which could be valued at either £3, £5, £10 or £20 and which can be spent in the Electric Circus Casinos in those two sites.

Tim Wheatley of The Yorkshire Crisp Company: “We are delighted that Gentings have chosen Yorkshire Crisps to help market their business and this is a great way to bring in customers as well as giving them the opportunity to sample our product.”