United Biscuits targets football fans with special flavoured McCoy's crisps

McCoy’s will be introducing two football-themed limited edition flavours. Chicken Winger and Sausage Striker, which will be available from April in 50g handy packs at an MRRP of 55p and will offer retailers something new to offer their customers over the summer period.

McCoy’s presence as the official crisp partner of talkSPORT's coverage of the 2010 FIFA World Cup will be up weighted during the period of the World Cup to reinforce its position as the crisp of choice for men.

McCoy’s is also launching its ‘are you a real fan?’ promotion in April to engage with its target audience of young males. McCoy’s fans can enter the competition via text or online at www.mccoys.co.uk for a chance to win one of 10 all expenses paid FANtastic football trips around the world.