A new potato variety will be appearing on retail shelves in Australia, Asia and the Middle East in coming months from the South Australian Potato Company, accompanied by a colourful marketing campaign.

The new variety, named Kestrel, features white skin and flesh with purple patches on the potato’s eyes. “You can’t miss it in the supermarket with its distinctive and attractive purple splashes,” said the company’s business development manager Julian Carbone.

Kestrel will be available from the South Australian Potato Company’s production for 12 months of the year, and is currently being marketed in Australian supermarkets with a national “Purple = Taste” campaign.
 

The new potato variety Kestrel