Potato Council introduces the Potato Ambassadors

TEN passionate potato growers, ONE aim: to increase potato consumption and sales across the country. That’s the role of the ‘Potato Ambassadors’ who have been recruited and unveiled by Potato Council last night (15 June 2010), at a special event in London.

The team, from across the United Kingdom, will be helping with Potato Council’s marketing work to raise the profile of potatoes, both in the media and directly with consumers.

Their first assignment was to meet a range of national and consumer journalists at a ‘Potato Masterclass’ to mark the new season crop and demonstrate the many virtues of potatoes – naturally tasty and nutritious, as well as versatile and easy to cook.
 

Potato Ambassadors of the Potato Council