John Glass, restaurant securities analyst for New York City-based financial services firm Morgan Stanley, said, “Just as we are beginning to finally emerge from a deep downturn in traffic and sales, we are beginning see the potential for rising costs.”
He spoke during a webinar held by Morgan Stanley and Chicago-based market research firm NPD Group entitled, “The Restaurateurs’ Dilemma: How Chains Will Keep Traffic Growing in 2011.”
“Restaurant brands are going to have to walk a delicate balancing act in 2011 to both keep profits growing as well as continuing to grow their traffic,” Glass said.
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