WISE potato chips set world CRUNCH record during baseball game.

The familiar sounds of baseball -- the crack of the bat and the thud of baseball hitting leather -- were momentarily superseded Friday night by the unworldly sound of 39,203 fans setting the Guinness World Record(TM) for most potato chips crunched at once during Friday night's Mets-Reds game at Citi Field, courtesy of an in-game promotion sponsored by Wise Snacks.

At 7:35 p.m. EDT, in the middle of the second inning, fans were instructed to open the .75-oz. bags of Wise Potato Chips given to them upon entry, and participate in the Big City Crunch, the culmination of a two-month New York City promotional campaign developed by Wise' sports marketing agency, Source Communications.

According to Danny Girton Jr., the adjudication manager on-site from Guinness, there was a definite crunch sound from all over the ballpark and, based upon both the audible and visual evidence, Mr. Girton certified the world record.