Red Sky Potato Chips TV advertisement starts April 11

Red Sky, the new premium potato chip brand, is being supported by a major TV advertising campaign. 

The Red Sky Potato Chips TV advertising starts April 11, 2009 for five weeks.

Featuring the strap-line ‘From Nature’s Kitchen’, the exciting animated advert emphasises the brand’s key consumer benefit of great taste through 100% natural ingredients.

Launched in February this year, Red Sky is being supported by a multi-million pound marketing package, including a consumer press campaign, online marketing and major sampling activity to ensure the brand has massive consumer awareness. There is also a full range of point of sale solutions available for the impulse channel.

Roger Edmonds, Senior Brand Manager Red Sky, says, “This eye-catching and distinctive TV campaign highlights Red Sky’s 100% natural ingredients message and is the perfect way to introduce the brand to consumers. This is a fantastic new brand and the support programme it will receive will ensure awareness builds quickly. We are confident that this launch campaign will successfully establish the Red Sky brand, making it top of mind for consumers, so we are urging retailers to stock up now to make the most of this sales opportunity.”

Source: Pepsico International

What makes Red Sky Potato Chips special?