The Colorado Restaurant Association has launched a statewide public awareness campaign to encourage dining in restaurants.
A $170,000 promotion, with the slogan “Fork the Recession … Feed the Recovery,” started this month and runs through May, with TV, radio, print, billboard and web ads. The campaign also allows restaurants across the state to offer their own “Fork the Recession” menu deals.
“Eating in a restaurant does more than just satisfy your hunger: It creates a huge multiplier effect that helps our local economy,” Denver Mayor John Hickenlooper, a former restaurateur who founded the Wyncoop Brewing Co., said. “The money you spend allows students to pay for college, kids to earn some spending money busing tables, cooks to buy snow tires and dishwashers to pay their rent.”
