Refridgerated and Frozen Foods held an extensive interview with Mark Hayden, senior VP of supply chain and distribution sales at Conagra Lamb Weston.
An exerpt:
“When you get into these types of economic conditions, operators need someone to bring them true growth opportunities,” says Hayden. “Compared to others, we always have brought a bigger view to the total french fry business – in trying to bring solutions or create products that address certain operational and menu needs. Most of what we’ve developed comes from our interacting with customers.
“We’ve realized, however, that the consumer was missing from the equation and so we’ve been doing even more work to learn what consumers are looking for from the restaurant experience – not just a french fry experience.”
Hayden says Lamb Weston turned a corner two years ago and has become more of a true solutions partner. The difference? For national chain accounts – and now regional chains – Lamb combines consumer insights research with results from foodservice operator focus groups and customizes data for every sales presentation.
An exerpt:
“When you get into these types of economic conditions, operators need someone to bring them true growth opportunities,” says Hayden. “Compared to others, we always have brought a bigger view to the total french fry business – in trying to bring solutions or create products that address certain operational and menu needs. Most of what we’ve developed comes from our interacting with customers.
“We’ve realized, however, that the consumer was missing from the equation and so we’ve been doing even more work to learn what consumers are looking for from the restaurant experience – not just a french fry experience.”
Hayden says Lamb Weston turned a corner two years ago and has become more of a true solutions partner. The difference? For national chain accounts – and now regional chains – Lamb combines consumer insights research with results from foodservice operator focus groups and customizes data for every sales presentation.
