Menu labeling is a hit with New Yorkers, survey finds

september 04, 2008
Nearly nine out of 10 New Yorkers favor their city’s menu-labeling mandate because they believe it helps them make better choices when dining out, according to a survey conducted last week by Technomic Inc. The Chicago-based foodservice research firm said the results suggested that more areas are likely to adopt similar regulations.

The survey also indicated that a number of New Yorkers are changing their orders because of the nutrition information that is provided, Technomic said.

The New York City law, which fully went into effect in July, requires local units of restaurant chains with at least 15 branches nationwide to post calorie counts on their menus or menu boards for every standard menu item.

In a survey of about 300 people in all five boroughs of the city, Technomic found that 86 percent of the respondents favored the new regulation.

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