McDonald’s, the US fast-food chain, is selling more burgers than at any time since it arrived in Britain 34 years ago. Despite concerns about bulging waistlines and childhood obesity, there were more than 88 million visits to the “Golden Arches” around the UK last month alone.
The figure is up nearly 10 million on the previous year, or roughly 320,000 more each day — equivalent to the population of Cardiff. Sales in this financial year are growing at close to the fastest rate since the late 1980s.
It marks a big turnaround for McDonald’s, which has struggled to win back the hearts and wallets of customers after negative publicity about fat content in its food.