McDonald's Dollar-Menu Fixation Sparks Franchisee Revolt

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McDonald's Dollar-Menu Fixation Sparks Franchisee Revolt

juni 04, 2008
Bron
Advertising age
With sky-high commodity costs, an increase in minimum wage and consumers trading down to lower-price items, McDonald's owner/operators are starting to push back on the dollar menu credited with much of the chain's turnaround.
Several New York stores have stopped offering the dollar menu, and in one Texas market franchisees voted down local funding to advertise the dollar menu this coming September. They're looking to support higher-margin items instead.
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