KFC deja KO a McDonalds en China

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september 26, 2008
Bron
Tormo

Kentucky Fried Chicken ha conseguido lo que otras cadenas de comida rápida llevan tiempo soñando. La enseña americana supera, en China, a todos sus competidores del sector, incluido al líder del mercado mundial, McDonald’s. El éxito de KFC en el país oriental se debe a la adaptación de la franquicia de sus costumbres, así como a la oferta de productos típicos de la zona.

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Uitgelichte Bedrijven

  • KFC

    KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

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