Britain introduced a ban on advertising junk food to under-16s Tuesday, aimed at promoting healthy eating and countering growing child obesity.
The ban, which extends measures already in place for under-10s, will curb television adverts for food and drink products with high fat, salt and sugar content.
Specifically the new measures, agreed last year, will ban adverts for junk food and drink around all programmes of particular appeal to children under 16 years.
