Burger King Corp. announced today a green makeover of Kids Meals packaging in the U.S. Beginning in July, Kids Meals will be packaged in bags made from 100 percent recycled materials. In addition, the beverage cups ordered with Kids Meals will be made from 10 percent recycled materials. The new packaging will feature information on recycling and other steps kids can take to make a positive impact on the environment.
“We’re taking advantage of our ability to move quickly to introduce 100 percent recycled bags and improve the profile of our cups,” said Brian Gies, vice president of marketing impact for Burger King Corp. “Burger King Corp. is always looking for ways to reduce waste and promote sustainability. Our recycling efforts will be one part of our corporate social responsibility program that is currently under development. We are happy to take this positive step to help preserve the environment.”
