Walkers apologises if crisp packets cause offence to flood-stricken potato growers

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augustus 01, 2007
Bron
Farmers Weekly Interactive
Chips company Walkers has apologised for the wording on the back of its packets, which it admits could cause offence to farmers because of the current flooding crisis.
Currently chips packets carry the message: “Muddy Good Potatoes! Everyone complains about the weather, but at Walkers we're happy when it rains! Lots of rain produces the best potatoes."
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    Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.

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    Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

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