McCain Foods is flaunting its trans fat free profile

The world’s largest producer of French fries, McCain Foods works to convince the public and food preparers that its trans fat free products are even better than ever.

When McCain Foods made the decision to go totally transfat free by the end of this year, the announcement was no small potatoes.

It is a challenge that McCain has decided to meet head on, setting a very public date of Dec. 31 to have trans fats disappear from its lines, except in those cases where trans fats are in fact a natural part of the food. Even with the Dec. 31 deadline, the company vows to get it done earlier. And when McCain announced its decision this past winter, it began an aggressive marketing campaign to get the word out. 

“By the end of 2007, and probably sooner, we will have removed trans fats from virtually all our products, with the only exceptions being those that have them naturally, such as some cheeses,” explains Frank van Schaayk, CEO for McCain Foods USA, in Lisle, Ill.