Louisville, Ky.-based Kentucky Fried Chicken's $2.99 Deals was recently introduced. The marketing campaign is focussed around the idea that the smell of KFC in American offices will lure customers into the chain.
To carry out the "scent-focused"campaign, KFC will place its new chicken meal on mail carts that travel to offices right before lunch. The intention is that workers will be inspired by the aroma and visit the chicken chain during their lunchtime.
