Trader Joe's

Trader Joe's is an American chain of grocery stores focused on offering a limited number of products - mostly private label products - at low prices

Trader Joe's is named after its founder, Joe Coulombe. The chain began in 1958 as a Greater Los Angeles area chain of Pronto Market convenience stores.

As of October 12, 2017, Trader Joe's had 474 stores in the United States with stores being added regularly. Most locations averaged between 10,000 and 15,000 sq ft (1,400 m2).

While a typical grocery store may carry 50,000 items, Trader Joe's stocks about 4,000 items, 80% of which bear one of its own brand names. These Trader Joe's private label products are typically sold at a significant discount compared to brand-name equivalents.