PRAN Potata

Pioneered by Bangladeshi brand PRAN, this Potato Biscuit category has rapidly expanded in India with major players like ITC and Britannia joining the fray, driven by the product's unique taste and texture. However, potato biscuits are largely absent in the rest of the world.

The brand’s latest potato biscuits will be available first in south India, West Bengal and markets in north-eastern states. These will be made available through ITCstore.in, general trade outlets and modern trade stores.