Balaji Wafers is one of the larger potato chips producing companies in India, with a high market share especially in Gujarat.
In 2014 a market share of over 70% was reported for Gujarat of over 60% for Maharashtra.
The company operates two snack processing plants, the main plant is located in Rajkot, while a second plant is located in the Valsad district both in Gujarat.
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oktober 07, 2018
Pepsico bets on Kurkure plus local flavours to crack the Indian snack market
Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.
maart 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks
As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.
december 03, 2014
Balaji Wafers to start production of French Fries and frozen specialties
Balaji, one of the largest regional potato chips and snacks brands in India, will soon move into the production of French fries and other frozen potato specialty products, according to Chandu Virani, MD of Balaji Wafers.Contactinformatie
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