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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand

augustus 08, 2007

P&G more likely to spin off Duracell than sell; Braun, Folgers, Snacks, unlikely disposals in near term

Among P&G’s most likely candidates for disposal;Duracell, Braun, Folgers coffee and Pringles potato chips, Duracell is the most likely to go in the near future, according to three industry bankers. P&G is unlikely to dispose of Folgers coffee o...
augustus 07, 2007

Pringles(R) to Debut New Snack - PRINGLES STIX - Through an Exclusive Tour of Seven Southeastern U.S. Cities

Pringles will hit the road on August 20 to seven cities in the Southeast to exclusively introduce its latest crispy cracker stick snack - PRINGLES STIX - in advance of the product's national rollout in Spring 2008. Consumers will be able to sample the ...
augustus 04, 2007

P&G profit jumps 19 percent;stock buyback accelerated

Procter &Gamble Co., boosted by strong sales of new Gillette shavers and by new products in longtime brands such as Tide and Crest, reported profits for its fourth quarter and the full year each rose 19 percent. P&G also announced plans to step...