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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand

mei 21, 2009

Las Pringles vuelven a ser patatas

Dejaron de serlo durante unos años para la justicia británica, pero hoy la Corte de Apelación ha decidido que las Pringles son «patatas chip» y, lo más importante, han de pagar el 15% de impuesto que llevan todos los productos comestibles en el Reino q...
Pringles (US product shown)
mei 20, 2009

Pringles are potato chips after all, judge rules

The UK taxman has won the right to charge a VAT bill worth 20p for every pack of Pringles sold after a landmark court case defining the product as a crisp. The manufacturers Procter &Gamble has been arguing for many years that the Pringle should ...
 Red Mill Snack Foods
oktober 23, 2008

Tayto Group closes Red Mill Snack Foods: 300 jobs cut

Today the Red Mill Snack Food Company, which is owned by Tayto Group, revealed all 300 jobs at the Wednesbury plant will go and production is moving to a plant in Corby, Northamptonshire. Production will continue until at least February.
 Pringles Extreme
oktober 15, 2008

P&G reassigns Pringles account

Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out of Agency.com, according to Revolution.The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing...