The Masser Family of Companies Announces a New Executive in Sales and Category Management

Masser Family of Companies (MFC) has announced the newest team member to join their executive leadership team: Tiffany Readinger. She will serve in a newly created role, Vice President of Sales and Category Management. The MFC, a leading grower-packer-processor-shipper of potatoes based in Sacramento, PA, has announced the appointment of Tiffany Readinger as the new Vice President of Sales & Category Management.

Readinger will concentrate on expanding market presence, strengthening customer relationships, providing unparalleled complete category management, and launching new product innovations, a press release stated.

Robert "Bob" Meek, Chief Revenue Officer, Masser Family of Companies

Before joining Masser, Readinger led the preventive business unit at Dentsply Sirona, a leader in dental technology and medical devices. With over 20 years of experience as a sales and business leader, Readinger brings a wealth of knowledge and expertise.

Bob Meek, Chief Revenue Officer at Masser:

"As Masser Family of Companies continues to grow, we are excited to expand our executive team. Her diverse background has already benefitted our team greatly."

Readinger is recognized for her strategic vision and collaborative leadership style.

Tiffany Readinger:

"I'm proud to join the Masser team and contribute to its legacy. I'm passionate about Masser's purpose of feeding and nourishing people today and tomorrow, one potato at a time."

Tiffany Readinger, Vice President of Sales and Category Management, Masser Family of Companies

The Masser Family of Companies is a family-operated business that has been growing potatoes for eight generations. The company is renowned for its dedication to quality, customer-first approach and innovation.