HZPC Americas Corp. Launches Seed Potato Dealer Network

HZPC Americas Corp. Launches New Seed Dealer Network

HZPC Americas Corp. Launches New Seed Dealer Network

January 28, 2025

HZPC Americas Corp. (HZPC) and partners are embarking on a new phase of supporting the North American potato industry with the creation of a Seed Potato Dealer Network.

HZPC has made a strategic decision to implement a targeted, value-chain-driven strategy in the North American markets of the USA and Canada. To accomplish this, HZPC has established a Dealer Network, partnering with three participating Dealers who have a long history of successful collaboration with HZPC.

The three initial Dealers include:

  • Ebe Farms in Ferndale, Washington, USA
  • Kroeker Farms in Winkler, MB, Canada
  • Edmonton Potato Growers in Edmonton, AB, Canada  

These Dealers will continue to support commercial users of HZPC genetics and regional multipliers of HZPC varieties, ensuring all stakeholders have access to a clean, stable seed supply. 

This strategic shift enables HZPC to transition away from a direct seed sales model toward a complete variety licensing approach. By doing so, HZPC aims to collaborate with innovative partners throughout the value chain, delivering knowledge and support for HZPC varieties both in the field and in the market. It will also allow growers of HZPC varieties and marketers to work directly with the customers that they have been shipping to for years, without the added layer of complexity or cost the previous sales approach required.

HZPC is excited to enter this new era of collaboration and is looking forward to solidifying these partnerships. HZPC will continue to work closely with all its seed growers across North America to provide the technical support and market insights that have made it the market leader in potato genetics. Founded in 1898 and rooted in The Netherlands, HZPC has grown to become global market leader in innovative breeding, seed potato trading and concept development. HZPC serves food producers, processors and retailers with innovative solutions that anticipate all challenges the industry faces.

For more information about HZPC Americas Corp. or the Seed Dealer Network, please contact Eric Norton, Production Manager at HZPC Americas Corp., via email at eric.norton@hzpc.com.

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