Case IH: Exclusive Tractor Sponsor at PotatoEurope 2025, Showcasing Innovation and Connectivity in Potato Farming

Case IH will once again be the exclusive tractor sponsor at PotatoEurope 2025, taking place on 3 & 4 September at the Wageningen University & Research (WUR) Field Crops location in Lelystad. With 17 years of continuous collaboration with the event in the Benelux, Case IH remains a trusted partner in the potato sector. This year, the manufacturer will focus on live demonstrations and the practical applications of its innovative FieldOps™ telematics solutions.

As the only tractor sponsor in all four PotatoEurope countries—Netherlands, Germany, France, and Belgium—Case IH has established itself as a key player in the industry. According to Matthias Claerbout, Marketing Manager Benelux at Case IH, the inclusion of France last year was a significant milestone, completing the brand’s presence in all PotatoEurope countries. In the Benelux, the partnership has now been ongoing for 17 years.

Matthias Claerbout, Marketing Manager Benelux at Case IH:

"This specialized potato event remains a valuable touchpoint with professional visitors, as well as a unique learning opportunity for our team to assess the in-field performance of our machines and onboard solutions."

Fifteen Tractors in action 

At the trade fair, approximately fifteen Case IH tractors are expected to be in action, offering exhibitors the opportunity to experience the machines’ performance and connectivity solutions in the field. Thanks to Case IH FieldOps™, visitors can track real-time tractor performance and explore how this technology contributes to more efficient machine management.

This telematics application is a user-friendly operational management solution, allowing potato growers and contractors to manage their fleet on a single platform. It provides real-time machine monitoring, location tracking, agronomic data analysis for crop management, predictive maintenance with dealer support, and insights into efficiency and task progress. With ‘Connectivity Included’ for eligible models, users get lifetime access to all features without subscription fees.

15 Case IH Tractors in Action at PotatoEurope 2025: Showcasing Real-Time Performance and Connectivity

The meeting place for 2025

Kuno Jacobs, Director of organizer DLG-Benelux:

"Given the strong interest in both the field demonstrations, the conference organized by Wageningen University & Research, and the exhibition stands in the field and pavilions, PotatoEurope will be the meeting place of 2025 for professionals in the national and international potato supply chain."

Matthias Claerbout:

"We are excited to showcase the latest innovations live at the upcoming edition in September. We look forward to a successful event where demonstrations and connectivity take center stage."